New Year, New Branding!

Posted by Annisa Hale on


Since opening in 2010, we have dedicated our time to growing and maintaining long term relationships with producers and within our community. Our commitment to sourcing within a strong set of values for the planet and people has led us to build a strong foundation to serve you delicious organic coffee. We want our branding to mimic those values, which is why we decided to invest time with our friends at Maker & Made. They are a women-led creative powerhouse located in Spokane, Washington focused on all things branding and marketing. We shared our passion and dedication for serving earth-friendly coffee and came up with The Homies: Maurice The Toucan, Nick The Otter, Big PawPaw The Ocelot. Each homie is an indigenous animal in coffee producing countries and are endangered due to deforestation, like coffee, among many other factors. Maurice, Nick, and Big PawPaw represent our commitment to sourcing organically produced coffees from biodiverse environments. Nick the Otter is found throughout South America; Big PawPaw The Ocelot is found in forested areas; Maurice The Toucan represents bird-friendly environments.

We will use these animals throughout our branding along with new logos, wild colors, and fonts to showcase the wild nature of coffee and our passion to care for the planet. Our dedication to serving damn good coffee has never been stronger and we couldn't do it without you! Hope you enjoy all the fun new things we have coming out this Winter and Spring.

← Older Post Newer Post →

Leave a comment